Consumer Insights
Survey data made easy
Master trends, brands, and markets. With Consumer Insights you get access to all results of our exclusive surveys on brands and audiences. We provide you with the customer insights you need to make the right data-driven decisions for your business.
Our solutions
Understand consumer behavior
- Consumer trendsAnticipate your customers' needs
- Observe changes in consumer attitudes and behavior
- Identify which audience is driving a trend
- Quantify the potential impact of your decisions
- BrandsYour brand is the real MVP
- Give your brand the competitive edge
- See yourself as your customers do, using our KPIs
- Benchmark your brand against your competition
- AudiencesPut customers first
- Identify your target audience by demographics, psychographics, and behaviors
- Create customer segmentations and compare results in one table
- Download the data and build a vivid portrait of your core audience
Easy access
Get started with our consumer and brand surveys
Travel the world with our exclusive Global survey. Our data covers 50+ countries with up to 60,000 respondents per country.
Discover more than 500 industries and topics from the online and offline world. Collect a wealth of insights from the markets and audiences that are most important to you.
Our Brand KPI survey contains key performance indicators for over 10,000 brands. It’s the perfect tool for brand strategists, product managers, media planners and anyone interested in brand performance.
In addition to the Global survey and Brand KPIs, access more than 25 exclusive, in-depth surveys on trending topics and key industries.
Methodology
How we do our surveys and why you can trust the results.
Features & functions
Unlock the potential of the Consumer Insights tool
Analyze survey data
Bolster your analysis by using simple tables and cross tables to get an intuitive understanding of your core target audience. Get the big picture and find the devil in the detail.
Visualize your analysis
Tables are too dry for you? Make your analysis accessible and appealing and highlight your findings. Choose from a variety of visualization options, with just one click.
Refine and filter for customized insights
Apply advanced filtering options to focus your insights. Use our predefined target audiences or create your own multi-dimensional personas based on thousands of demographics, psychographics, lifestyles, and behaviors to choose from.
Compare countries and years
Compare consumer behavior by country or territory, and create time series across years for trend analyses.
Export your results
Seamlessly integrate the results of your analysis into your workflow by exporting them as CSV. Or create and export PowerPoint presentations to efficiently share your insights.
Brand profiles
Discover essential brand insights
Each brand profile provides you with actionable information from the most relevant brand KPIs, such as brand awareness, brand usage, and brand loyalty. Select a category and enjoy editorial insights on a whole range of top brands.
Consumer Insights
Understand what drives consumers.
Get started now.
Contact
Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)
Yolanda Mega
Operations Manager– Contact (Asia)
Mon - Fri, 9am - 5pm (SGT)
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Mon - Fri, 10:00am - 6:00pm (JST)
Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)