Children's toy and games market in Russia - statistics & facts

The gradual recovery of fertility rates since 2000 in Russia has had a positive impact on the children’s toys and games industry. In 2022, its revenue was estimated at around 4.9 billion U.S. dollars, making Russia one of the leading markets worldwide. The retail trade share of children's games and toys in the country saw an increase between 2017 and 2020, but it declined slightly to 1.4 percent in 2021.

Toys and games retail in Russia

Sales of games and toys for children in Russia exceeded 226 billion Russian rubles in specialized stores alone in 2021, having increased by 20 percent from the previous year. Residents of Moscow demonstrated the highest per capita spending on children's toys, at over 3.3 thousand Russian rubles. Among various products, construction sets accounted for the largest sales value, which can be explained by the elevated retail prices of such items relative to other entertainment articles. Dolls and wheeled toys together generated nearly a third of the sales value.



Foreign trade in toys and games in Russia

The export trade in the Russian children’s toy market has witnessed a significant and accelerated growth since 2016. The import-to-export gap, however, remains significant to this date. In 2021, imports of children’s toys, games, and sports requisites to the country were about 2.1 billion U.S. dollars greater than the value of such commodities exported from the country. Imported products occupied over 90 percent of all children's toys sold in Russia in 2021, thus making this product category one of the most dependent on imports. In 2022, the Danish toy manufacturer Lego exited the Russian market in response to the war in Ukraine. Other Western companies that suspended operations in Russia include Hasbro and Mattel.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Dec 21, 2023

Key insights

Russia's rank among the leading toys & games markets
9th
Share of toys in the children's goods market in Russia
21.5%
Leading toy manufacturer in Russia
Hobby World
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Editor’s Picks Current statistics on this topic

Revenue of the toys and games market in Russia from 2019 to 2029, by segment (in billion U.S. dollars)

Toys

Toys & games market revenue in Russia 2019-2029, by segment

Import value of toys, games, and sports requisites in Russia in 2023, by product category (in million U.S. dollars)

Toys

Toys and games import value to Russia 2023, by category

Leading children's goods retailers in Russia in 2021, by market share

Kids & Baby Clothing

Ranking of children's goods retailers in Russia 2021, by market share

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Overview

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Overview

Trade

8

Trade

Retail

7

Retail

E-commerce

5

E-commerce

Companies

5

Companies

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