Eyal Lichter
Research Expert Israel
E-commerce in Israel - statistics & facts
The e-commerce industry in Israel keeps growing. According to a survey on e-commerce activities conducted in Israel in 2022, over 48 percent of the respondents purchased a product or service online weekly. Estimates show that the revenue of the e-commerce industry will increase from 7.55 billion U.S. dollars in 2023 to 11.83 billion U.S. dollars in 2027. E-commerce comprehends various segments such as electronics, tourism, food and beverages, and fashion.
Fashion at the forefront
In 2021, the online expenditure on fashion in Israel amounted to 1.82 billion U.S. dollars. The spending on this type of product was the highest of all the commodities. Nowadays, many physical stores in Israel offer complete e-commerce services for purchasing apparel items, shoes, and accessories. The online fashion shopping industry is thriving. According to estimates, the revenue of the fashion e-commerce industry will increase to over 2.75 billion U.S. dollars in 2027 compared to 1.89 billion U.S. dollars in 2023.Online retailers
Similar to many countries, Israel has two main types of online retailers: physical stores with online purchase services and websites that only sell products online. According to a survey conducted in November 2021, AliExpress was Israel's most popular e-commerce platform, as about 66 percent of the orders were made from this Chinese website. On the other hand, the local chain Shufersal had the most popular online retail website of physical stores in Israel.Popularity of credit card payments
In 2022, 74 percent of online purchase transactions in Israel were paid for by credit card. Paying with a credit card is common for online payments and payments in physical stores. As of January 2023, 79.1 percent of the people aged 15 and older in Israel owned a credit card. In Israel, there are different types of credit cards issued by global and local companies, and most e-commerce websites accept them as payment methods. In 2022, Israel's most common card scheme was Visa, at 37 percent of the market.
