E-commerce in Czechia - statistics & facts
Czech e-commerce sales have increased in recent years, although their tempo has dropped. Its first turnover decline occurred in 2022 after Russia invaded Ukraine, a geopolitical event that led to economic uncertainties and affected consumer confidence. This was further exacerbated by high inflation, which increased the cost of living and reduced disposable income, decreasing the average amount spent on online purchases by half in 2023.
The share of enterprises selling online in Czechia has dropped slightly in recent years. More than 40 percent of the businesses stated that their revenue in 2023 was the same as in 2022. Over half of the businesses expect revenues to increase in the following year. Alza.cz, an online shop selling all kinds of consumer electronics, is the leading online store in Czechia based on e-commerce revenue.
The future of the Czech e-commerce market looks promising, with the number of users expected to rise significantly. By 2029, the market is projected to reach nearly 7.5 million users. Revenue from various segments, such as fashion and re-commerce, is set to rise, indicating a diverse and dynamic market. While the electronics segment is expected to decrease, the overall growth trajectory of the market is optimistic, offering ample opportunities for businesses and investors.
Czechs prefer to do their online shopping from national sellers
The increasing share of internet users in Czechia indicates the growing accessibility of the e-commerce market. Notably, Czech online customers strongly prefer national sellers over foreign ones. This preference is reflected in the high percentage of internet users who ordered goods or services online, making Czechia the second highest in Central and Eastern Europe. In 2023, women led the way in online shopping, with Alza.cz emerging as the leading online store in Czechia based on e-commerce revenue. Zásilkovna, a delivery service provider, is the choice of more than 31 percent of online shoppers.Free delivery is the primary motivator for online shopping
Clothing and footwear were the most common categories people in Czechia bought online. They were followed by movies and music, which included paid downloads and streaming. The most popular Google shopping search query in 2023 was Nike. People are tempted to shop online with free delivery, an easy return policy, coupons, and discounts. Almost 11 percent of online customers have shopped more than ten times in the past three months.The B2B e-commerce sector is experiencing stagnation
While the B2C e-commerce sector is thriving, the B2B e-commerce sector is experiencing stagnation. This is due to various factors, including the complexity of B2B transactions, the need for personalized solutions, and some businesses' slow adoption of digital technologies.The share of enterprises selling online in Czechia has dropped slightly in recent years. More than 40 percent of the businesses stated that their revenue in 2023 was the same as in 2022. Over half of the businesses expect revenues to increase in the following year. Alza.cz, an online shop selling all kinds of consumer electronics, is the leading online store in Czechia based on e-commerce revenue.
The future of the Czech e-commerce market looks promising, with the number of users expected to rise significantly. By 2029, the market is projected to reach nearly 7.5 million users. Revenue from various segments, such as fashion and re-commerce, is set to rise, indicating a diverse and dynamic market. While the electronics segment is expected to decrease, the overall growth trajectory of the market is optimistic, offering ample opportunities for businesses and investors.
