Brand value of the leading FMCG brands worldwide 2023

In 2023, the leading global FMCG brand was Pampers, with a brand value of about 13.77 billion U.S. dollars. L’Oréal and LEGO followed closely in second and third places, with brand values amounting to 13.64 billion and 13.07 billion U.S. dollars, respectively. Both Pampers and is owned by Procter & Gamble, who also own Gilette.

Procter & Gamble’s global brands

Procter & Gamble, also known as P&G, is the largest consumer goods company in the world. Founded and headquartered in Cincinnati, Ohio in 1837, the company today operates in a wide range of segments in the FMCG industry, including personal health care, skincare, baby care and cleaning products, amongst others. P&G’s brand portfolio includes many world-renowned brands such as Pampers, Ariel, Tide, Tampax, Gilette, Crest, and Head & Shoulders. In 2023, Procter & Gamble’s net sales amounted to 82 billion U.S. dollars worldwide.

Colgate-Palmolive

Among Procter & Gamble’s main competitors in the FMCG industry is Colgate-Palmolive, another American multinational consumer goods company that generated almost 19.5 billion U.S. dollars in global net sales in 2023. Colgate-Palmolive operates in two main segments: personal and home care, and pet nutrition. Some of its most notable brands include Colgate, Palmolive, Sanex, Speed Stick, and Ajax. Colgate-Palmolive was the third leading personal care brand worldwide, with a brand value exceeding 18.3 billion U.S. dollars in 2023.