Walmart in Mexico - Statistics & Facts
Walmart de México y Centroamérica, also known as Walmex, sits comfortably at the top of the ranking of Mexico’s largest retailers, with around 65 percent of all supermarket sales in the country. Despite the economic challenges presented by the pandemic and the recovery period, the war between Russia and Ukraine, and food price inflation, Walmart’s bet on its omnichannel strategy and its presence across Mexico in more than three thousand stores all but ensures it will remain the largest retailer in the country for the foreseeable future.
In a time when consumers in Mexico are attempting to cut their spending by trading down and opting for more affordably priced goods, Walmart de México has adapted to the current needs. Even though it is often among the most expensive retailers for basic food basket items, the price of goods varies depending on the area and the spending power of its consumers.
Walmart’s financial performance and market position
In 2023, Walmex generated a net sales value of over 730 billion Mexican pesos in Mexico, representing a net sales growth of about eleven percent from the previous year. The company is ahead of its closest competitor, Organización Soriana, by over 560 billion Mexican pesos. That year, the retail giant reported a net income of more than 51 billion Mexican pesos, while its three main competitors Grupo Chedraui, Organización Soriana, and La Comer all had an income of under 10 billion Mexican pesos.Consumer behavior and e-commerce
With the increased popularity of e-commerce and online shopping, Walmart switched early on to an omnichannel shopping strategy where customers can order on the web or via the Walmart shopping app and pick their groceries up at different locations or receive them at home, turning it into the third largest online retailer in Mexico. Its e-commerce sales increased by over 370 percent between 2019 and 2023.In a time when consumers in Mexico are attempting to cut their spending by trading down and opting for more affordably priced goods, Walmart de México has adapted to the current needs. Even though it is often among the most expensive retailers for basic food basket items, the price of goods varies depending on the area and the spending power of its consumers.
