Alcohol market in Poland - statistics & facts
Nine percent of Poles consumed alcohol on a daily basis. Annual Polish household spending on alcohol has been rising, reaching over 62 billion zloty in 2022. Taking these figures into account, it can be concluded that the alcohol market is one of the most thriving in the country.
Regarding imports, the United Kingdom is Poland’s favorite trading partner when buying spirits from abroad. As for wine, Poles enjoy Italian flavors the most. In 2023, Italy exported over 34,000 metric tons of wine to the Slavic country.
Polish alcohol has the potential to strengthen its position and increase their presence in international markets. The alcohol market in Poland, however, may be characterized by stable growth with an emphasis on quality and product specialization.
Is non-alcoholic beer a trend among Poles?
In the past decade, Poles adopted two new trends in their alcohol consumption: preference for non-alcoholic beer products and choosing alcohol quality over quantity. These conclusions can be drawn when looking at the year-on-year change in alcohol production, as well as the value of the luxury alcohol market in Poland. Malt beer was the undisputed leader in production value reaching over 35,000 hectoliters in 2023. In comparison, fruit wines and vodka did not exceed a total of 1,500 hectoliters in the same year.Alcohol trade flows
Poland has a vast range of trading partners. While European Union countries remain the leading importers of Polish beer, the number one importer of Polish spirits is France – the value of exported spirits reached nearly 103 million U.S. dollars in 2023. On the other hand, wine produced in Poland is most enjoyed by Russians. In 2023, Poland exported wine products worth roughly 42 million U.S. dollars to the neighboring country.Regarding imports, the United Kingdom is Poland’s favorite trading partner when buying spirits from abroad. As for wine, Poles enjoy Italian flavors the most. In 2023, Italy exported over 34,000 metric tons of wine to the Slavic country.
Alcohol consumption
Alcohol is consumed by 10 percent of Poles on a daily basis, with the consumption frequency prevailing among men. Higher consumption levels and frequencies lead to alcohol addiction. Regionally speaking, the Silesian (Śląskie) Voivodeship had the most individuals with alcohol-related problems for which a court application was issued. Despite this, since 2011, the number of car accidents caused by driving under the influence of alcohol has been on a downward trend.Polish alcohol has the potential to strengthen its position and increase their presence in international markets. The alcohol market in Poland, however, may be characterized by stable growth with an emphasis on quality and product specialization.
