Beer market in Poland - statistics & facts
In the past two decades, the volume of beer produced in Poland increased by almost 40 percent. The flourishing market provides employment to thousands of Poles and annually supplies the government with millions of euros in beer excise duty. In 2024, the excise rate on beer in Poland amounted to 10.4 zloty, an increase of five percent compared to the previous year. The excise duty on beer is forecast to reach over 12 zloty per one hectoliter per degree Plato in 2027.
Beer also remains the most popular type of alcohol consumed in every corner of the country. Regular beer drinkers often enjoy beverages produced in regional and craft breweries. In 2022, there were 326 active breweries in the country, a figure almost four times higher than in 2008, where the number was only 86.
Taking these factors into consideration, non-alcoholic beer might become a substantial market segment in this CEE country.
Beer trade
In 2023, Poland imported 98,670 metric tons of beer. The value of imported beer amounted to nearly 93 million U.S. dollars, while the leading exporters of beer to Poland were Czechia, Germany, and Belgium. The value of the beer market in Poland grew steadily, having reached 22.8 billion zloty in 2023, a record high over the past six years.Polish beer consumers
In the past twenty years, the average beer consumption per capita in Poland almost doubled and amounted to 5.1 liters. In terms of regional consumption, the Mazowieckie (Masovian) and the Śląskie (Silesian) voivodeships gathered the largest population of beer devotees. In 2022, the two regions had the highest beer sales in Poland, together accounting for 5.1 billion zloty.Beer also remains the most popular type of alcohol consumed in every corner of the country. Regular beer drinkers often enjoy beverages produced in regional and craft breweries. In 2022, there were 326 active breweries in the country, a figure almost four times higher than in 2008, where the number was only 86.
Poland's growing thirst for alcohol-free beer
Another trend that slowly but steadily emerges in the Polish market is the popularity of alcohol-free beer, whose market revenue is expected to reach over 595 million U.S. dollars in 2024. The beverage was more popular among men, who consumed 61 percent more non-alcoholic beer than women. Polish consumers usually choose the non-alcoholic beer option when meeting up with friends. Every second Pole reached for non-alcoholic beer for refreshment and to cool down. Moreover, one of the main reasons for opting for a non-alcoholic alternative was that consumers did not want to be under the influence of alcohol but did not want to give up enjoying the taste of beer.Taking these factors into consideration, non-alcoholic beer might become a substantial market segment in this CEE country.
