Sapporo Breweries, Ltd. - statistics & facts
Sapporo Breweries, Ltd. is a Japanese manufacturer of alcoholic and non-alcoholic beverages with its headquarter located in Tokyo. Founded in 1876 by the Hokkaido Development Commission in Sapporo, the company became privatized in 1886. Sapporo Breweries is a major beer manufacturer in Japan and expanded its business operations into the real estate, food manufacturing, and soft drinks industries. However, alcoholic beverages remained the main business segment of the company, generating the lion’s share of annual revenues.
Large beverage manufacturers such as Suntory Holdings Limited, Asahi Group Holdings, Kirin Holdings Company, and Sapporo Holdings Limited dominate the domestic beverage market. Those companies provide the country with a variety of soft drinks as well as high-alcohol and low-alcohol content specialties, such as beer and beer-like beverages, RTD mixed alcoholic drinks, wine, shochu, whisky, and other spirits.
Brands under the Sapporo umbrella
Brands under the Sapporo umbrella include, besides others, the core beer brand Sapporo, the beer brands Yebisu, Sleeman, and Anchor, the soft drink manufacturer Pokka, the wine brands Grande Polaire and Penfolds, the major global spirits brand Bacardi as well as a variety of food brands, such as Blue Seal and Soyfarm.Outline of the Japanese beverages market
The Japanese beverage industry can be broken into two distinct categories: alcoholic and non-alcoholic beverages. Alcoholic beverages typically include beer, wine, or spirits, such as whiskey, sake, or shochu. The non-alcoholic beverages industry shows a wider variety, encompassing liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages, and value-added water.Large beverage manufacturers such as Suntory Holdings Limited, Asahi Group Holdings, Kirin Holdings Company, and Sapporo Holdings Limited dominate the domestic beverage market. Those companies provide the country with a variety of soft drinks as well as high-alcohol and low-alcohol content specialties, such as beer and beer-like beverages, RTD mixed alcoholic drinks, wine, shochu, whisky, and other spirits.
