Beyond its practical purposes, clothing is a statement about the wearer’s identity. Therefore, people pay a lot of attention to what clothes they wear, where they buy them, and how they buy them.
for someone’s personality, emotion, and belonging to a social group, among other things. Americans in particular spend a lot on apparel and footwear. The apparel market in the United States was the
Spending
Women make up a larger share of this spending than men, spending more than men on the majority of clothing categories in 2021. The
clothing category women spent the most money on was sweaters, shirts, tops, and vests, with an average annual expenditure of 143.90 U.S. dollars in 2021. Pants and shorts followed behind, at 95.91 dollars. These were also the top two
categories for men, who spent just over 75 dollars on both categories. Men actually
spent more on footwear than they did any type of clothing, at almost 120 U.S. dollars in 2021.
Favorite brands
Consumers choose the brands they spend their money on for several reasons, the style, the cost, the functionality, to name a few. The
brands that the American public generally had the most positive opinion of were Hanes, Fruit of the Loom, and Levi’s. Among young people in America, Nike is extremely popular. In a 2022 survey, it was the most popular brand for both
footwear and
apparel by a considerable margin.
Brands that Gen Z had a particularly higher affinity with than the general population included Urban Outfitters, Supreme, and The North Face.
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