The apparel market is a crucial component of Russian retail. The industry was significantly impacted by the exodus of international companies in response to the war in Ukraine, such as Inditex, H&M, LPP, Mango, Uniqlo, and LMVH. Together, these five
people prior to the war.
, having occupied around 19 percent in the former's revenue and 8.5 percent in the latter's global earnings before interest and tax (EBIT). In 2022,
by 37 percent compared to the previous year.
Apparel import dependence in Russia
Russian textile production has been in decay over the past two decades, which was reflected in a
substantial decline in employees. Low production rates contributed to the trade deficit, resulting in dependence on apparel imports. The value of clothing imported into Russia has increased since 2015, with the exception of 2020. While China is Russia's major import partner of apparel, Italy is the leading
apparel supplier of European origin. After Western retailers suspended their operations in the Russian market, domestic clothing companies, such as Melon Fashion Group (owns brands Befree, Love Republic, Sela, and Zarina), planned to expand.
Online vs. offline apparel shopping in Russia
The COVID-19 pandemic boosted e-commerce sales in Russia, including in the apparel segment. Even though Russians generally preferred traditional shopping over online retail, a nearly
identical average spend was reported for both channels in 2021. Together with footwear,
apparel made up 14 percent of domestic online sales in 2021, ranking as the third most sold product category online. In the following years, the popularity of apparel shopping on the internet was projected to increase. In 2025,
e-commerce will occupy more than 30 percent of the market.
Apparel retailers in Russia
Detsky Mir, which sold children's goods, Sportmaster, a retailer of sporting goods, and Mercury Moda, a group representing several luxury brands, topped the list of the
highest-earning apparel companies in Russia in 2021. Furthermore, Zara and H&M made it in the top five retailers. Among
online shops specializing in apparel retail, Lamoda.ru dominated the Russian clothing e-commerce market, having earned over 71 billion Russian rubles in 2021. Ostin and H&M took the first two leading positions by
omnichannel performance points in 2021.
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