Clothing and footwear industry in Sweden - statistics & facts
In recent years, the overall sales volume of clothing and footwear showed a slightly decreasing trend in Sweden. In 2018, the retail sale index was measured at 96, where 2015 is the base year. By comparison, in 2008, it amounted to 101.6. This index is used to measure the volume of all sold clothing and footwear in retail stores in Sweden. That same period, the retail sales value of clothing and footwear (at current prices) fluctuated; the index was 98.2 in 2018.
The decreasing trend was not only visible in the clothing and footwear industry sales volume, but also in the number of companies. From 2010 to 2019, it fell significantly for both, clothing as well as footwear companies in the Scandinavian country.
The H&M Group was not only the leading fashion company in Sweden, it was also among the top three clothing/ footwear retail companies worldwide with roughly 24.8 billion U.S. dollars generated in sales in 2019. That same year, the companies’ sales were highest in Germany, followed by the United States and the United Kingdom.
Leading companies
Among the companies operating in the Swedish clothing industry, the H&M Group is the leading fashion enterprise. Based on the latest available figures, the group generated over 121 billion Swedish kronor as of June 2020. H&M comprises, among others, the fashion brands H&M, COS, Weekday, Cheap Monday, & Other Stories and Monki, and operates stores worldwide. That same time, in the footwear revenue ranking, BRAV Sweden AB was leading by generating approximately 196 million Swedish kronor. Brav is a major player in the sport and outdoor industry and owns the brands Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx.The H&M Group was not only the leading fashion company in Sweden, it was also among the top three clothing/ footwear retail companies worldwide with roughly 24.8 billion U.S. dollars generated in sales in 2019. That same year, the companies’ sales were highest in Germany, followed by the United States and the United Kingdom.
