Fashion in Germany - statistics & facts
The German fashion market is one of the leading features of consumer life in Europe's largest economy. While the interest in and the sheer necessity of buying clothes, shoes, and accessories remain, consumer approaches to buying fashion items continue to change. The growing public awareness of the environmental impact of the fashion industry, in particular mass production of cheaper apparel, influences consumer demand for transparent information before a purchase decision is made.
Fashion e-commerce is another massive development in the German fashion market, influencing how consumers choose and shop, as well as putting a question mark over the future of brick and mortar stores. Recent surveys indicate that apparel shoppers have quite a few wishes where innovations in online and physical stores are concerned. Among these, frictionless payments were mentioned first and foremost, for both types of shopping, followed by personalized product recommendations. Fashion retail in Germany is currently looking at combining both offline and online shopping experiences to keep consumers on a long-term basis.
Timelines of spending on clothes and shoes in Germany reflects past and current economic developments in the country, most recently influenced by rising consumer prices across various product categories. Figures fluctuated during the last decade, with highs and lows recorded, but took a very deep plunge indeed in 2020. This was in large part due to coronavirus (COVID-19) restrictions: most retail locations were closed, therefore rendering fashion purchases possible only via online channels for months on end. Spending picked up significantly later, reaching its thus far highest point in 2022. That same year, trousers and sweaters were especially popular womenswear items. Meanwhile, for menswear, trousers and shirts were the revenue winners.
Fashion e-commerce is another massive development in the German fashion market, influencing how consumers choose and shop, as well as putting a question mark over the future of brick and mortar stores. Recent surveys indicate that apparel shoppers have quite a few wishes where innovations in online and physical stores are concerned. Among these, frictionless payments were mentioned first and foremost, for both types of shopping, followed by personalized product recommendations. Fashion retail in Germany is currently looking at combining both offline and online shopping experiences to keep consumers on a long-term basis.
Timelines of spending on clothes and shoes in Germany reflects past and current economic developments in the country, most recently influenced by rising consumer prices across various product categories. Figures fluctuated during the last decade, with highs and lows recorded, but took a very deep plunge indeed in 2020. This was in large part due to coronavirus (COVID-19) restrictions: most retail locations were closed, therefore rendering fashion purchases possible only via online channels for months on end. Spending picked up significantly later, reaching its thus far highest point in 2022. That same year, trousers and sweaters were especially popular womenswear items. Meanwhile, for menswear, trousers and shirts were the revenue winners.
