Tugba Sabanoglu
Research lead covering Non-food CG & Retail
Gucci - Statistics & Facts
Gucci was founded in Florence, Italy in 1921 as a leather goods manufacturer and has since risen to become one of the most glamorous and prestigious luxury brands worldwide. The global personal luxury goods market, of which Gucci is a major player, has grown in value substantially in recent years, rising from 147 billion euros in 2009 to 362 billion euros in 2023. In 2020, with the impact of the pandemic and the lockdown measures, the personal luxury goods market had undergone a significant decline, but quickly bounced back in 2021. Currently, almost a quarter of the market value is attributed to sales of leather products.
In 2022, Gucci ended its long-standing partnership with creative director Alessandro Michele and brought in Sabato de Sarno as his successor. This transition generated media impact value that was worth over 16 million U.S. dollars.
Strong retail network
As of 2024, Gucci was the fourth most valuable luxury brand worldwide, behind Louis Vuitton, Hermès, and Chanel. In that year, the brand had a value of about 23.8 billion U.S. dollars. It is the largest brand owned by its parent company, the Kering Group. The majority of Gucci’s revenue is attributed to leather goods, such as handbags and wallets, followed by shoes and ready-to-wear clothing. Although it is a European brand, there are currently 183 Gucci stores operating in Asia-Pacific, making this the leading region in terms of Gucci's retail presence.The Gucci brand
Gucci is recognized as one of the strongest luxury brands by various brand measurement trackers. Among other Italian luxury houses, the brand's home country, Gucci was the leading brand with the highest performance in the global fashion economy. Gucci's success as a brand extended beyond financial performance. The brand ranked among the top four in terms of its media impact value, which measures a brand's value in the (social) media sphere based on metrics like audience engagement, industry relevance, and content quality.In 2022, Gucci ended its long-standing partnership with creative director Alessandro Michele and brought in Sabato de Sarno as his successor. This transition generated media impact value that was worth over 16 million U.S. dollars.
