Tugba Sabanoglu
Research lead covering Non-food CG & Retail
Hugo Boss - Statistics & Facts
Hugo Boss AG is a German luxury company that was founded in 1924. The company manufactures clothes for men and women, as well as fragrances, cosmetics, watches, and eyewear through licensed agreements. In 2023, the company's global revenue amounted to approximately 4.2 billion euros, a significant turnaround since 2020 and the impact of the pandemic. In the same year, the largest share of revenue came from Europe, the Middle East, and Africa. Hugo Boss' Asia-Pacific sales generated the lowest amount of net sales compared to other markets.
Hugo offers its products under two major brands, namely, HUGO and BOSS. The unisex brands of the company comprise BOSS Black, BOSS Orange, BOSS Green, and HUGO brand. BOSS Selection is the company’s clothing brand for men, and has the largest sales share of any Hugo Boss brand. The company sells its products in Europe, Asia, the Middle East, Africa, and the Americas, with over 1,400 stores worldwide.
Hugo offers its products under two major brands, namely, HUGO and BOSS. The unisex brands of the company comprise BOSS Black, BOSS Orange, BOSS Green, and HUGO brand. BOSS Selection is the company’s clothing brand for men, and has the largest sales share of any Hugo Boss brand. The company sells its products in Europe, Asia, the Middle East, Africa, and the Americas, with over 1,400 stores worldwide.
