Primark - Statistics & Facts
Primark is a leading retailer specializing in the sale of clothing, accessories and footwear. The company was started in Dublin, Ireland, in 1969 by the Weston family. After its success as Penneys, it expanded into other countries. The retailer now has 432 stores located worldwide, including the UK, the Republic of Ireland, Portugal, Spain, Germany, the Netherlands, Belgium, Austria, France, Italy, and the United States. Operating in the low-cost end of the market, the company is popular with shoppers seeking the latest fashion items at modest prices.
The vast majority of fashion store customers in the United Kingdom have heard of Primark, which had a brand awareness of 94 percent in 2022. Just under half of people who knew Primark said that they like the brand, and the same number have shopped there, showing the wide reach of Primark in the UK. By comparison, in the United States, these awareness and popularity figures were much lower. For example, only 28 percent of U.S. fashion store shoppers had heard of Primark.
Associated British Foods retail division
Primark is owned by the British food processing company Associated British Foods (ABF). In its 2023 annual report, ABF reported that its retail subsidiary had generated a revenue worldwide of approximately nine billion British pounds that year, which was a significant increase on the previous year. With the exception of 2020 and 2021, Primark's revenues have consistently grown year-on-year. Sales grew by around 15 percent in the financial year 2023. Revenue has more than doubled since 2013.Primark's performance in its primary market
The value of Primark in the UK, its primary market, has increased dramatically over the past decade, with stores in the country reaching a net worth of almost 1.3 billion pounds in 2022. In the previous years, this figure had remained stable, hovering around the billion pound mark, which is impressive considering the economic difficulties faced by the retail industry over this time period.The vast majority of fashion store customers in the United Kingdom have heard of Primark, which had a brand awareness of 94 percent in 2022. Just under half of people who knew Primark said that they like the brand, and the same number have shopped there, showing the wide reach of Primark in the UK. By comparison, in the United States, these awareness and popularity figures were much lower. For example, only 28 percent of U.S. fashion store shoppers had heard of Primark.
