Bath & Body Works is an American retailer providing bath and beauty products, such as hand and body soaps, hand sanitizers, as well as home fragrances and candles. Founded in 1990, the company was previously part of L Brands, Inc. alongside Victoria’s Secret, the sale of which was announced in 2020. As of 2023, Bath & Body Work generated net sales amounting to
and owned over 1,850 stores in North America. In the last ten years, the retailer’s sales per average store experienced a notable increase, reaching an amount of about
in 2023.
Brand popularity
Bath & Body Works is a well-known name among beauty customers, especially in the United States. As a matter of fact, not only did Bath & Body Works recently make it into a ranking of the
most well-known health and beauty online shops in the United States, but in the fourth quarter of 2023, Bath & Body Works was one of the
leading skincare and cosmetics brands according to women in the United States. In the same year, it was also one of the most popular fragrance brands among
Gen Z female consumers.
The fragrances market
Some of Bath & Body Works’ most popular products include body and home fragrances. In 2023, the global revenue of the fragrance market amounted to approximately
58.3 billion U.S. dollars, a figure that is expected to increase in the following years. In the United States, the product categories of
women’s perfumes and body powder generated sales amounting to over 568 million U.S. dollars in 2023. in that same year, over 67 million units of
men’s fragrances were sold in the North American country.
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