L. Yltävä
Research expert
Beauty and personal care e-commerce in the United Kingdom (UK) - statistics & facts
The online beauty and personal care market in the United Kingdom (UK) has exploded in popularity over the last few decades. This industry has thrived in the digital realm due to the influence of beauty gurus, skincare content creators, and makeup enthusiasts. In 2024, the beauty and personal care e-commerce market is estimated to reach 5.71 billion U.S. dollars in revenue. By 2027, revenue for the entire market is expected to exceed seven billion U.S. dollars.
Other well-performing online stores are Superdrug and Cult Beauty. Superdrug is a retail company with a strong web presence. After Boots, the company was the country's most used beauty and health online shop in 2023. Cult Beauty, a part of THG plc, is a pure player. However, only around a quarter of consumers used the brand that year.
In cahoots with Boots
Popular high-street brands are among the brands that dominate the e-commerce market. With thousands of retail stores across the UK and a successful digital adaptation, Boots is one example of an omnichannel retailer. Founded in 1849, the company specializes in pharmaceuticals, healthcare, and cosmetics. In November 2023, a whopping 18 million users visited Boots' online store, along with over 315,000 app downloads. According to a recent survey in the UK, Boots ranked as the most popular online health and beauty store among shoppers.Other well-performing online stores are Superdrug and Cult Beauty. Superdrug is a retail company with a strong web presence. After Boots, the company was the country's most used beauty and health online shop in 2023. Cult Beauty, a part of THG plc, is a pure player. However, only around a quarter of consumers used the brand that year.
