In the past years from 2010 to 2022, the sales value of the total cosmetic market in Norway increased constantly. By the end of this period,
were valued at approximately 16.2 billion Norwegian kroner. Compared to the previous year, the
by seven percent. This market includes the following product categories: skin care, sun care, hair care, decorative cosmetics, fragrances and hygiene products. Among these categories, Norwegian consumers spent the most on the
in 2022, with a sales value of about 4.55 billion Norwegian kroner, followed by hair care products, hygiene products and decorative cosmetics.
Norwegian cosmetics companies
As of January 2024, Normal Norge AS led the revenue ranking of companies in the
cosmetics, perfume and hairdressing industry in the Scandinavian country by generating nearly 3.3 billion Norwegian kroner. Essity Norway AS came second with a revenue of roughly 1.7 billion Norwegian kroner. The Norwegian wellness chain offers hygiene, baby and feminine care products, as well as orthopedics and compression therapy solutions.
Consumer price indices
In general, the consumer price index (CPI) of
hairdressing salons and personal grooming establishments in Norway increased in recent years, reaching an all-time high in 2023 at 133.5. In a similar fashion with selected products, CPI increased overall from 2009 to 2023 for
appliances, articles and products for personal care. This index measures changes in average costs of most consumer goods and services. It reports inflation and deflation (rising and falling prices) where the year 2015 equals 100. In 2023, the index reached 116.6 for other personal care products .
International trade
Between the years 2009 and 2022, the
import value of essential oils, perfume and flavor materials grew for the most part, amounting to over one billion Norwegian kroner in 2022. The same could be said about the
import of perfumery, cosmetic or toilet preparations during that same period, reaching roughly 6.33 billion Norwegian kroner at the end of the period. In terms of export, the
value of essential oils was approximately 87.3 million Norwegian kroner, whereas
exported perfumery and cosmetics were valued at 713 million Norwegian kroner.
Employment within the industry
When it comes to employment, there seems to be more
people employed as hairdressers, than
beauticians in Norway. There appears to be a tendency among employees in the domestic cosmetics market for men to receive higher monthly salaries than women. In 2022, this was the case for
beauticians and related workers, as well as for
hairdressers.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
