D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Coty Inc. - statistics & facts
Since the founding of Coty, Inc. in Paris in 1904, the company has used the power of fragrance to grow into one of the world’s leading beauty companies. Now primarily based in New York, Coty ranked 10th among the leading beauty manufacturers worldwide in 2023 based on revenue. The popularity and reputation of Coty’s brands have led to impressive total revenue figures for the corporation. However, the net revenue of Coty Inc. worldwide has seen a slight decline in recent years. From approximately 7.65 billion U.S. dollars in 2017, net revenues fell to around six billion U.S. dollars in 2024. This downturn in revenue also resulted in a similar decline in the firm’s annual gross profits.
Despite the slight dip in revenues, Coty's market leadership in the beauty sector is expected to endure, thanks to the company's diverse portfolio, strategic license agreements, as well as brand ownership.
A leader in the fragrance market
Coty Inc. gained prominence in the beauty industry through a strong presence in the fragrance section of the market. Using a strategy of collaboration with other well-known brands such as Adidas and Calvin Klein, Coty Inc. has solidified a place in a segment that makes up 12 percent of the cosmetics market globally. Perfumes and fragrances for women are one of the most successful beauty products in the United States, totaling sales of over 726 million U.S. dollars in 2023. Overall, Coty's most profitable segment is that of prestige products, which generated a revenue of nearly four billion U.S. dollars during fiscal year 2024. However, the consumer beauty segment also registered an increase in turnover.Not only prestige beauty
Diversification is also very apparent in Coty Inc.’s market strategy, which allows access to a broader sales base. The company’s portfolio does not only include luxury brands: among its most popular consumer brands are Max Factor, Rimmel London, Bruno Banani, and CoverGirl. The latter has recently gained a spot amid the most popular skincare and cosmetics brands, according to U.S. female consumers. In 2022, brand awareness of CoverGirl in the United States stood at 84 percent, while 41 percent of consumers stated that they liked this brand.Despite the slight dip in revenues, Coty's market leadership in the beauty sector is expected to endure, thanks to the company's diverse portfolio, strategic license agreements, as well as brand ownership.
