The local food movement is focused on consuming products that were grown or produced within a short distance from where they are being sold. Local food offers an alternative to globally produced food that is shipped long distances. The
in the UK has fluctuated in recent years. Revenue reached a high of around 3.07 billion British pounds in 2020, but has since dipped to around 2.6 billion British pounds. However, the
has been on the rise and reached a new high in 2021 and 2022. Some 58 percent of all food consumed had a UK origin in both years. Local shops will likely continue to reap benefits from increased domestic consumption.
Opinions on local produce
Compared to some of their European neighbors, purchasing food produced in their own country was not of very high importance for survey respondents from Great Britain in 2022. Some 54 percent of respondents from Great Britain
preferred purchasing local produce. Italians were the most likely to prefer purchasing local foods. However, over 60 percent of respondents during a recent survey had either a very or somewhat
positive opinion of British agriculture. Additionally, farmers ranked highly amongst UK consumers when they were asked which
food channels they trusted, suggesting that shoppers have more trust in locally produced foods.
Fresh food in the UK
The overall food market in the UK has experienced some turmoil in recent years; product shortages and soaring prices have become the norm. Fresh food has also been impacted; the
consumer price index (CPI) of fruit in the UK reached a high of 132.2 points in November 2023. The
CPI of vegetables also reached new highs in recent months. In response to rising prices, purchasing habits are changing among UK shoppers. Almost one-third of consumers recently stated that they are
purchasing less fresh fruit and vegetables as a result on inflation.
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