Non-alcoholic beverages in Hungary - statistics & facts
While the Hungarian non- alcoholic drinks market is characterized by the strong presence of international brands, domestic companies have been increasing their influence. The non-alcoholic drinks market has been expanding in Hungary in recent years, with soft drinks constituting the largest segment.
The market of non-alcoholic beverages is forecast to continue following an increasing trend in Hungary, with soft drinks remaining the largest segment. By 2027, the market revenue of non-alcoholic drinks is expected to reach 5.3 billion U.S. dollars, out of which 3.9 billion will be generated by soft drinks sales.
Carbonated beverages dominate the soft drinks market
The soft drinks market’s revenue totaled 1.8 billion U.S. dollars in Hungary in 2023, of which carbonated beverages accounted for by far the highest share. In addition, the revenue generated by carbonated beverages is forecast to reach 2.1 billion U.S. dollars in 2027. In terms of consumption, Hungarians drank approximately 1.2 billion liters of soft drinks in 2023, which marked an increase compared to the previous year. Nevertheless, soft drink consumption figures are expected to follow an increasing trend over the upcoming years, with carbonated soft drinks remaining the most prominent segment. Additionally, diet soft drinks have been growing in popularity over the past period, as the market share of no- or low-calorie soft drinks reached 12 percent in 2022, compared to seven percent recorded in 2017.Which are the leading brands in Hungary?
The Hungarian non-alcoholic drinks sector is still dominated by global brands; however, domestic players are strengthening their presence on the market. Based on household penetration, Coca-Cola was Hungary’s leading beverage brand in 2023, recording a 70-percent penetration rate. It was followed by the domestic mineral water brand, Szentkirályi, which reached over half of the country’s households. When it comes to domestic companies, Márka and Sió, were also consumed in nearly half of Hungarian households, recording penetration rates of 48 and 45 percent, respectively.The market of non-alcoholic beverages is forecast to continue following an increasing trend in Hungary, with soft drinks remaining the largest segment. By 2027, the market revenue of non-alcoholic drinks is expected to reach 5.3 billion U.S. dollars, out of which 3.9 billion will be generated by soft drinks sales.
