Global cart abandonment rate 2024, by category and device

When shopping for home furniture online, consumers very frequently end up having second thoughts, pulling out of a transaction and leaving the order incomplete. In the fourth quarter of 2023, about eight in ten baskets created worldwide did not result in a completed order. With a rate of 84 percent, cart abandonment was most common among mobile shoppers during that quarter. The product category that suffered the most from last-minute order cancellations was home furniture.

Home furniture e-commerce

Despite suffering from comparatively high cart abandonment rates, furniture is being bought online quite regularly in various markets. In the second quarter of 2023, the share of consumers making monthly online purchases of home and garden products in the UK and the US stood at 27% and 31% respectively. This indicates a substantial market for online home furniture shopping. But why do shoppers like browsing for home furniture? In a survey conducted in the US, 48% of respondents reported ease of purchase as the main reason for shopping for furniture online, with 31% citing free delivery as a driving factor.