Social media: global penetration rate 2024, by region

Global social network penetration rate as of April 2024, by region

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Sources

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Release date

April 2024

Region

Worldwide

Survey time period

April 2024

Special properties

social media users as a share of total population

Supplementary notes

The source adds the following information: "Users may not represent unique individuals, so figures may exceed internet penetration values."

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Statistics on " Social media usage worldwide "

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Overview

7

Benchmark

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Usage

4

Facebook

6

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8

TikTok

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Data requests

5

Social media subscriptions

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Social media marketing and advertising

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Further related statistics

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