TikTok - statistics & facts

Key insights

TikTok downloads worldwide in Q2 2024
252m
Annual TikTok consumer spending
3.84bn USD
U.S. TikTok reach in 2024
44.8%

Editor’s Picks Current statistics on this topic

Further recommended statistics

Overview

Performance

Usage and demographics

Creators and content

Community guidelines enforcement

Douyin usage in China

Marketing and advertising

ByteDance brand

Spotlight: U.S. TikTok ban

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